Building a sustainable fashion ecosystem

When fashion technologist Natasha Franck founded her digital identity company EON, she saw firsthand how challenging it was to achieve a sustainable lifecycle of products across industries: How do we identify all products and materials at scale, across the world, and keep materials in constant use?

She realized that giving every piece of clothing a unique digital identity and connecting them to the Internet of Things would unlock the necessary intelligence and transparency to manage a sustainable lifecycle of products—resale, rental, reuse, and recycling. This was the way she’d help effect change industry-wide.

https://www.microsoft.com/inculture/people-who-inspire/natasha/